Brand manifesto video, highlighting the team's new voice & identity.
Dash 2020 jersey release - shot on location on US 59 illuminated bridges
Hold It Down
2020 Brand Campaign and redefined club motto. Evolving from Forever Orange, H-Town Hold It Down symbolized the club's repositioning as a vehicle to celebrate pride in the city of Houston. The brand campaign was the pre-cursor to our rebrand later that year and remains the club's key motto.
Creative Team: Juan Loya, Bryan Salas, Sonny Martinez, Lily Vasquez, Jesus Zamorano, Pie Inciarte, Moe Lerma.
Digital Team: Garret Heinrich, Dorian Valenzuela, Bianca Verar, Pete Mackin
